“We created the Academy of Money Mastery to help build a future where everyone can knowledgeably and confidently participate in the world of money. Whether you don’t know where to start learning or want to learn more, take the first step with us”.
Moneys Magazine meets Elmira Gazizova, Digital Marketing manager of Money Masters.
When was the MONEY MASTERS project born and who is the team composed of?
Money Masters was founded in September of 2020. The CEO and Co-Founder, David Giron, is originally from Guatemala. Wanting a future with better opportunities, he left for the US and later Europe. After experiencing the inequality of Third and First world countries, he realized that education played a big role. But when it came to financial education, the gap was much larger. Even in a top country like the United States, over 37% of the population is financially illiterate. This problem is even bigger between minorities and the female population.
All founding members believe that financial education is the only way to start closing the financial inequality Gap. Therefore, they wanted to create a learning tool to help people learn about money and finance in a fun and easy way. Today the team has grown to over 10 employees focusing in the areas of Technology, Financial Content, and Marketing.
What is financial literacy and why is financial literacy important?
Financial literacy is the understanding of how to manage your financial resources. This includes understanding concepts like Savings, Investing, and Debt. People spend their lives working for money but sadly, most never get educated on how to manage it. This can lead to many life-changing mistakes. No matter what your career path is, we are all forced to participate in the financial world. At Money Masters, we believe that financial education should be a part of everyone’s core education.
How does Money Masters teach financial literacy?
We understand that finance might sound scary and daunting, but it doesn’t have to be. At Money Masters, we have applied the best education and gamification practices to make it easy and fun to learn. The academy is made up of bite-sized lessons, animated content, interactive questions, real-life articles, and financial games with real rewards. In this way users can learn, play and earn. With only 5 minutes a day, our users can start learning how to make better financial decisions.
How many users does MM have?
Money Masters has over 25,000 registered users.
Where do your users come from?
Most users come from the United States and Europe, but the application is available around the world. Our mission is to make financial education accessible to all. We will be launching our Spanish version in early Q4 and will continue to work on our language offering. Most of our users are Millennials and Gen Z.
Do you have collaboration with banks?
We work on a B2B2C model with financial and educational institutions. We do this by partnering as a white label solution or by growing the Money Maters Academy together. Today we have our first corporate client and are currently working on pilots with a few other financial institutions. At the end of the day, we are educating people on financial products and what they are.
How did you scale your company to the actual size?
First, we worked on the technology so we would be able to scale up quickly. Secondly, we have been working hard on our marketing initiatives, so that we continue to get in front of our target users. Lastly, we have a team who takes on a lot of responsibilities, so that we can continue to provide the best product possible to our users.